SodaStream manufactures and distributes home carbonating devices and flavorings for soft drinks. Its products can be found in retail stores like Macy’s, Bed Bath and Beyond, Target, Costco, and others — including those listed here. The company’s main production site is in the illegal West Bank settlement of the Mishor Edomin Industrial Zone, where the company conceals the fact that its products are manufactured in a settlement by using ‘Made in Israel’ labels. As an Israeli settlement manufacturer, it exploits Palestinian land, resources, and labor.
Companies that produce in the settlements enjoy several structural advantages, such as tax incentives, lax enforcement of regulations, as well as additional governmental support. Despite SodaStream’s location in the West Bank, goods produced here do not serve the local population; instead, 65% of goods are shipped elsewhere and taxes and profits go to support the Israeli economy—not Palestinians.