Bloggers, discussion-board denizens, and social networkers

Online Influencers: How The New Opinion Leaders Drive Buzz On The Web

Bloggers, discussion-board denizens, and social networkers are courted by marketers, who believe they build buzz that can make or break new products and Web sites. But there’s growing controversy surrounding such efforts, and debate over just how much sway these opinion leaders really have.

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About arnulfo

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