Tag Archives: Marketing

value judgments

Culture, Perception, & Reality by GOOD SIGN on APRIL 21, 2015 When information passes through our knowledge filter, one of three things happens: We decide that the information is not meaningful to us and the perception stops there; We do not … Continue reading

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Branding in the Digital Age

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Star Wars

Published on Sep 5, 2014 Rare 1977 Alec Guinness Interview on Star Wars on Parkinson Talk Show Published on May 14, 2014 In this interview made in 1999 Bill Moyers discusses with George Lucas how Joseph Campbell and his concept … Continue reading

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marketing mix

The term “marketing-mix” was first coined by Neil Borden, the president of the American Marketing Association in 1953. It is still used today to make important decisions that lead to the execution of a marketing plan. The various approaches that … Continue reading

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Bloggers, discussion-board denizens, and social networkers

Online Influencers: How The New Opinion Leaders Drive Buzz On The Web Bloggers, discussion-board denizens, and social networkers are courted by marketers, who believe they build buzz that can make or break new products and Web sites. But there’s growing … Continue reading

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Unconscious Decision Making

Published on Jul 26, 2012 Instinct is the driving force behind human decision making. Irrationality must be recognized if we’re going to get beyond the risks of not being built as thinking machines, says David Ropeik. David P. Ropeik is … Continue reading

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The Paradox of Choice

The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and … Continue reading

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virtual virii

Viral has become marketing’s Holy Grail. From the Harlem Shake to the Rutgers basketball coach abusing his players, hardly a week goes by without some video or news story going viral. And word of mouth and virality have a huge … Continue reading

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